Targeted marketing and excellent customer service are important for operating a successful automotive dealership. In order for auto dealers to market themselves effectively and provide well rounded customer service, it’s important that dealerships invest in the right auto dealer supplies. Some dealership marketing accessories have been proven to be more profitable (and cost-effective) than others, and the right customer service documents and accessories can serve as marketing materials.
Night Drop Envelopes & Boxes
Night drop envelopes, also known as early bird envelopes, can be leveraged by auto dealerships, auto body shops and repair shops to increase repair services while making services more convenient to customers. Customers use secure night drop boxes to drop off their vehicles for repair or maintenance services before or after business hours, making vehicle drop-offs easier and more convenient. Night drop envelope exteriors are printed with labor authorization forms, and many night drop envelope styles include a checklist menu of common maintenance and repair items. This checklist menu can generate more business for auto dealers through “suggestive selling”, suggesting repairs the customer wouldn’t have considered otherwise.
GPS Auto Vehicle Tracking
GPS auto tracking devices minimize asset loss for auto dealerships in two ways: first, by ensuring vehicles can be easily retrieved if owners default on payments, and second by allowing auto dealerships to quickly recover purchased or leased vehicles which have been stolen.
Service Reminder Labels
Using customized service reminder labels is a simple, inexpensive and effective way for auto dealerships and auto repair shops to encourage repeat business and increase customer repeat frequency. Small static cling service reminder labels can be customized to include business logo, name and contact information, with next recommended service date and type written in. Placed in the upper righthand interior of vehicle windshields, service reminder labels serve as powerful tools for generating more business.
Versa Key Tags
Versa key tags are the most durable and versatile key tag style available, and they’re the preferred key tag in the auto dealer supply industry. Versa auto key tags are self-laminating, can be written on with any writing utensil, are smudge proof and available in a wide spectrum of colors for easy inventory organization. Auto dealerships can save considerable expenses by using these long-lasting, durable key tags instead of other, less durable styles.
Auto Dealership Flags
Strategically decorating an auto dealership lot with antenna flags, swooper flags, large pole flags and paddle flags can alert passersby to sales, new vehicle models and auto dealership specialties. Choosing eye-catching dealership flags with targeted messages is key to generating new business and auto sales. Paddle flags are a new dealership flag style which do not rip and tear like ordinary antenna flags and can quickly be swapped for new flag colors or messages. Auto dealerships can save considerable cost on dealer supplies by choosing to use paddle flags.
Jeff Dodson is an expert in auto dealership supplies [http://www.diautomotive.com] and has been providing marketing and customer service solutions to auto dealers across the country for over a decade. Visit Mr. Dodson’s auto dealer supply store online at [http://www.diautomotive.com].
Article Source: http://EzineArticles.com/expert/Marjorie_Steele/724749