Auto Dealer Supply Checklist: Top 5 Moneymaking Supplies for Car Dealerships

Targeted marketing and excellent customer service are important for operating a successful automotive dealership. In order for auto dealers to market themselves effectively and provide well rounded customer service, it’s important that dealerships invest in the right auto dealer supplies. Some dealership marketing accessories have been proven to be more profitable (and cost-effective) than others, and the right customer service documents and accessories can serve as marketing materials.

Night Drop Envelopes & Boxes

Night drop envelopes, also known as early bird envelopes, can be leveraged by auto dealerships, auto body shops and repair shops to increase repair services while making services more convenient to customers. Customers use secure night drop boxes to drop off their vehicles for repair or maintenance services before or after business hours, making vehicle drop-offs easier and more convenient. Night drop envelope exteriors are printed with labor authorization forms, and many night drop envelope styles include a checklist menu of common maintenance and repair items. This checklist menu can generate more business for auto dealers through “suggestive selling”, suggesting repairs the customer wouldn’t have considered otherwise.

GPS Auto Vehicle Tracking

GPS auto tracking devices minimize asset loss for auto dealerships in two ways: first, by ensuring vehicles can be easily retrieved if owners default on payments, and second by allowing auto dealerships to quickly recover purchased or leased vehicles which have been stolen.

Service Reminder Labels

Using customized service reminder labels is a simple, inexpensive and effective way for auto dealerships and auto repair shops to encourage repeat business and increase customer repeat frequency. Small static cling service reminder labels can be customized to include business logo, name and contact information, with next recommended service date and type written in. Placed in the upper righthand interior of vehicle windshields, service reminder labels serve as powerful tools for generating more business.

Versa Key Tags

Versa key tags are the most durable and versatile key tag style available, and they’re the preferred key tag in the auto dealer supply industry. Versa auto key tags are self-laminating, can be written on with any writing utensil, are smudge proof and available in a wide spectrum of colors for easy inventory organization. Auto dealerships can save considerable expenses by using these long-lasting, durable key tags instead of other, less durable styles.

Auto Dealership Flags

Strategically decorating an auto dealership lot with antenna flags, swooper flags, large pole flags and paddle flags can alert passersby to sales, new vehicle models and auto dealership specialties. Choosing eye-catching dealership flags with targeted messages is key to generating new business and auto sales. Paddle flags are a new dealership flag style which do not rip and tear like ordinary antenna flags and can quickly be swapped for new flag colors or messages. Auto dealerships can save considerable cost on dealer supplies by choosing to use paddle flags.

Jeff Dodson is an expert in auto dealership supplies [] and has been providing marketing and customer service solutions to auto dealers across the country for over a decade. Visit Mr. Dodson’s auto dealer supply store online at [].

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What Online Consumers Expect From Online Auto Dealer’s Website

If you are a customer oriented auto dealer, then it is obligatory for you to have a website. Having an online presence is the best way to make your dealership available to customers as they are turning to Internet to research about vehicles and are finding online shopping more comfortable than visiting local auto dealerships these days. Therefore, while creating your online presence, you should first know what actually a customer expects from your website. Analysis of customers’ expectations and needs is very crucial in designing a website, as your website acts as a substitute for your physical presence.

This article reveals critical insights useful for automotive dealers to convert a growing base of Internet online leads into vehicle buyers. Let us see what all are the things that an auto dealer has to consider while create a website.

Expectations about vehicles

Needless to say, a consumer when thinking about buying a vehicle will have a list of few basic questions, for which he expects the answers to be given by the dealership website. Therefore, you should primarily focus on attending these basic expectations. The basic things about vehicles which may ponder in the mind of consumer are:

• Brands: The moment a consumer visits your website, unconsciously will for sure look out for the brands you are offering. Looking for various brands will widen the knowledge of the consumer about the vehicles available and also helps him/her as to know to what extent your dealership is capable of meeting their tastes. Therefore, whatever you may be, a company owned dealer or a general auto dealer, missing out on information about the brands or services offered by your dealership can no way satisfy the customers that come to your website.

• Price & discounts: Finalizing on a purchase decision without getting to know the prices and the discounts offered is impossible for a consumer. A consumer expects a company to provide clear information about the monetary requirement, as this will help him to take further steps regarding the purchase.

• Specific vehicle features: Each brand of automobile is characterized by a unique feature. As online buying is characterized by the time saving feature, the customer expects the website to provide detailed and clear information of the vehicles and their specific features, alongside, minimizing his/her need to research about them.

• Geographical location: The most important feature which actually makes the customer feel secured is mentioning of the geographical location of your auto dealership in the website. The customer gives much importance to this, as this information makes him sure that the auto dealer is not bogus. It also makes it easy for potential customers to visit your dealership.

From response point of view

Lack of communication is something which a consumer can never compromise on. A customer certainly expects good timed response from the dealer for his queries or for his any purchase related action. The following are the features in regard to response which a customer expects that as an auto dealer you should consider.

• Method of communication: The way a business communicates with its potential buyers plays a vital role in converting the potential buyers into actual buyers. When a customer places an order or a query on the website, it is the responsibility of the auto dealer to respond to them and make the response easily reachable to the customer. The auto dealers can communicate with the consumer through e-mails, SMS, direct call, etc. A customer expects an easy and quick means of communication to be followed by the auto dealer, which eases the vehicle buying process.

• Quick response time: Customers generally prefer businesses which are active. Most of the auto dealerships today have websites but are not maintained properly. This leads to slow communication. On placing an order for the vehicle or a query, quick and immediate response from the auto dealer makes the customer feel important and satisfied. This also speeds up the buying process. Remember, the major factor that makes an auto dealer honest and trustworthy is the response time to information requests during the online shopping phase among the potential buyers.

From website

Online customers expect the website to be properly maintained and have all the advanced features, as it is only through the website that they contact an auto dealer. A website communicates with the customer on behalf of the business, hence proper presentation of information on website gives positive impression to the customer, enhancing the value of business in his mind.

• Quick access (Load time): Online shopping is time efficient. A customer might like to visit a local auto dealer’s garage instead of waiting for a website to load. A smart online auto dealer makes sure that his website has quick access to the customers, as a customer will happily ignore a website which takes lots of time to load its features and will never be willing to purchase a vehicle from that auto dealer. Remember, there are many other auto dealership websites that your customer can go.

• Easy navigation: A customer finds ‘easy navigation’ the most attractive feature in a website. As an auto dealer’s website provides information on a variety of brands, features, products, prices and so on, it becomes difficult for a customer to make note of everything and then go through it. In this instance, easy navigation through the required information makes the customer happy.

• Detailed information about vehicles: A customer expects a website to have all the basic and technical details concerning a vehicle. Even the information regarding the customer support, follow up, monthly services, discounts, offers, prices and so on should be provided by the auto dealer in his website. Traditional buying involves live demonstration of all the features and guarantees all the benefits, but it’s not the same case with websites. Therefore inadequate information may make the customer feel the decision as a risky one.

With all the traditional auto dealerships being replaced by the online stores, it has become a great necessity for an auto dealer to meet the expectations of online consumers, which ultimately aides a business in customer retention and acquisition.

Search Optics, Inc. is a leader in digital marketing solutions for the automotive industry. Search Optics interactive marketing services include custom websites, search engine optimization, paid search and mobile solutions that generate leads which result in sales opportunities. Search Optics specializes in automotive internet marketing and automotive marketing services.

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Techniques That Can Pave Your Way To Successful Auto Lead Generation

With the global economy taking a plunge in recent years, generating auto lead that will surely convert has lower chance of success. The chance again gets diluted when car owners prefer to use their vehicles for longer period rather than applying for another auto loan. Though different auto loan lead generation techniques are being followed by automotive dealers but the inexpensive one turns out to be lead generation via internet. It might seem like an impossible thing but automotive call centers as well as dealers are able to maintain their sales target through this simple lead generation technique.

The smooth operation of an auto dealership business largely depends on quality auto loan lead which is not as easy as hosting an automotive website and expecting it to draw the attention of maximum number of customers. You need to concentrate on building up your website professionally and promoting it effectively. In this way, you can forge a long term relationship with your prospective customers thereby providing them with valuable information about your auto sales policies and features. This practice will not only help your business become more recognized but also grow up consistently.

Of course, the online auto lead generation method does not produce instant results but guarantees conversion on the generated leads. The difference is as great as a list of 1 thousand auto loan lead with 10-20% possible rate of conversion. You can also count on traffic coming through reference as they will add to your sales figure automatically. It works best in the confirmation and conversion of auto lead that opts for your auto sales service solely on the basis of positive feedback. So, the larger is the list of your satisfied customers the higher will be your probability of getting auto lead in the form of their family and friends. Even though it is a bit time consuming but the return on investment can be long term.

Engaging your valuable auto lead is not a herculean task as large number of people is always looking for reliable auto loan lead information and tips online for making car purchases successful. For every prospective auto sales lead, it becomes necessary to analyze different car models, their suitability and pricing etc. It is not only the type of car but also the whole process of getting loan approval that assure to help prospective auto lead in achieving his/her mission. If you deliver it free of cost then you can easily earn authority in automotive industry and create a lasting bond with your viewers.

Moreover, conversions from your existing list of automotive leads can be more if they trust you and are satisfied with your delivered service before. You won’t feel like investing in your brand promotion and reputation for instant lead generation. Plus, you will get an access to automotive lead generation tips that will target more number of potential buyers.

If you are seriously thinking to place your automotive business in a favorable position and target more auto sales leads with a higher rate for conversion then you need to devote money and time in increasing the value of your business. Just try to know the preference and budget of customers so that you can give them the best auto sales offer. Another effective option is to browse through different forums and explore more about the choice of car buyers. There, you can clarify their doubts, build up their confidence and lobby for your auto loan service as well.

Matthew Barredo is an auto lead consultant by profession and guiding dealers with excellent lead generation techniques. His auto loan lead generation methods have worked remarkably for every dealership business irrespective of terms and conditions.

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10 Points To Consider When Selecting A Good Auto Responder Service

Selecting a good auto responder service is a prerequisite for the success of your email marketing campaigns and effective communication in your company. There are many web hosts that provide their customers with automatic email services and if you have a website, you might be having access to this service with your web host. But if you want to send follow-up messages to potential customers, then you need to consider sourcing for an advanced automatic email service and it’s important to select a good auto responder service that will best work for you.

When you are selecting an automatic mail program, you need to think about several factors. You need to select a program with the best features, options and benefits. I would like therefore to take you through some of the key aspects you need to factor in your mind when selecting a program that will serve you to your satisfaction.

1. A good automatic mail service should be able to send personalized messages to the people in your opt-in list. It’s important for the recipients of your automatic emails to feel that the mails are sent specifically to them. You stand to benefit when they get that perception, which psychologically can turn them into buyers. Ability to send personalized messages is therefore one of the major factors to consider when selecting a good automatic mail service provider.

2. Before you purchase any program, find out whether the program you intend to buy has the ability to send follow-up messages. Auto responders provided by your web hosts can only send onetime messages to your opt-in list subscribers. But you need to send at least seven follow-up messages to your subscribers to close a sale. It’s therefore important to select an automatic mail program that has this feature.

3. Select a program that allows you to freely update your messages and auto responder campaigns at no extra costs. As a marketer, you are most of the time coming up with new opportunities that necessitate making changes to maximize your earnings. If your auto responder service limits you in this aspect, it will be very hard for you to make updates and changes. Consider free unlimited updating when selecting a good auto responder service for your marketing campaigns.

4. Good automatic mail programs should help you to track the performance of your adverts. Having an option for tracking your email and other advertising campaigns is an important aspect. The auto responder program I use enables me to track all my advertising campaigns to find out what works and what doesn’t, what needs improvement and what needs dropping.

5. Buy an auto responder program that has the ability to notify you each time someone requests your information. These notification messages are sent directly to your email address. This enables you not only to know the progress of your marketing campaigns but it also makes it possible for you to track your adverts’ performance. Think about this feature when selecting a good program.

6. A good program should not limit you on the length of your text. The amount of text your auto responder may contain should not be limited at all. It’s important for you to write your marketing messages with any length of your preference. Limited text length may force you to leave out some of the important parts of your sales letters. Unlimited text length is another factor you need to consider when selecting a good auto responder service.

7. You need to know how to use the auto responder program. It’s therefore important to select an auto responder that provides support in form of training articles and videos, tutorials and a discussion forum. These are tools that enable you to learn how to use the various features of the auto responder program and how to write effective email marketing messages. It’s therefore advisable to focus on the support given when you are selecting a good auto responder service to effectively manage your email marketing campaigns.

8. The best program should be user friendly. I have ever used an auto responder program, which I found very difficult to use although most marketers recommended it so much. I have a strong feeling that you need to look for a program that is easy to use. That’s when you can best benefit from your auto responder.

9. Availability of various options to write and format your messages in the way you want is important. It will be bad if you cannot write and format your messages in the way that you feel will compel your subscribers to take the desired action. Choose a program that allows you to play with your text messages in the way you like.

10. Lastly but not least, it’s to your benefit to select an auto responder service that has an affiliate program, which you can promote to others and earn commission. The best programs to market are those that you use. You can easily promote them from a well informed point of view and gained expertise. It does not help you to use a program, which you cannot promote to earn some money back. Once you start using the program, you are most likely to continue using it for ever in your marketing campaigns. If you do not earn anything from it, then you will always be paying monthly service fees for using the service. That’s not a win-win situation.

As I wind up, I would like to remind you that the first step to your email marketing success is to select a good auto responder service. Good auto responder services should have all of the above benefits to effectively market your products and communicate to your customers.

Charles Kiyimba is a businessman and a passionate blogger who shares with you his business experiences at Goleza Designers Blog. Visit today to get FREE knowledge, skills and ideas on business, marketing and personal development!

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GPS Auto Tracking Devices – Helping Auto Dealers and Fleet Owners

In today’s economic climate, business both large and small are looking for ways to increase efficiency and cut costs to create a better bottom line. For automotive dealerships and retailers, few factors incur more expense than having to deal with tracking down late payments or recover vehicles from owners who have defaulted on payments. Similarly, keeping track of vehicles can be one of the most time consuming and costly parts of running any fleet-based business, whether it be a car rental company or a pizza delivery business. Thanks to modern GPS technology, these challenges do not have to be costly or time consuming for auto dealers and fleet-based business.

How does a GPS auto tracking device work?

In broad terms, once a GPS device designed for automobile tracking is attached in a hidden location on a vehicle and connected to that vehicle’s power source, it transmits the vehicle’s location via satellite to a server. The owner of the tracking device accesses the vehicle information through the internet. Vehicle location is not the only type of information made available by GPS auto tracking devices; device owners can purchase GPS tracking software packages that also enable them to view details such as real-time vehicle location, mileage, direction of travel, route history and other details. High quality GPS auto tracking devices may come with annual renewal fees, or they might not. Software application packages used to view GPS tracking data are typically purchased on either an unlimited monthly basis as a “per search” package bundle.

GPS auto tracking for automotive dealerships and BHPH lots

For auto retailers, being protected from the liability of late or non-payers is critical. Auto dealers who outsource credit authorization to outside credit institutions may not be responsible for keeping track of payments, but if a buyer defaults on payments, collecting the vehicle can become part of the dealership’s headache. For buy here pay here (BHPH) auto retailers, being protected from payment default is absolutely vital. Some GPS auto tracking devices are specially designed to be used to ensure on-time auto payments. These tracking devices are equipped with a payment warning signal which will automatically notify the driver that payments are late when the car is started. Once late payments reach a certain time frame, a remote starter interrupt feature prevents the vehicle from being started until payments have been made. GPS auto tracking units used for payment insurance and vehicle recovery can also be used to establish a “geo fence” around the vehicle, preventing it from crossing state or national boundaries. GPS devices are complete with anti-tampering and theft features.

GPS auto tracking devices provide invaluable information to car leasing and rental companies as well, protecting vehicle owners from theft and making the vehicle recovery process, if necessary, simple.

GPS auto tracking for fleet owners and fleet-based business

Knowing the precise real-time location, mileage, travel direction and route history of fleet vehicles can help owners and managers of fleet-based business save enormous time and unnecessary expense. GPS auto fleet tracking devices allow fleet managers to ensure on-time delivery, to prevent unauthorized driving – even to place a geo fence around fleet vehicles to prevent drivers from going outside of authorized areas. This information is vital to keeping drivers on route, on time and on task, and it also protects vehicle owners from theft. GPS fleet tracking devices are not only beneficial to fleet owners; built-in SOS systems allow drivers to quickly alert their home base if any mechanical problems arise. With real-time route tracking info readily on hand, fleet managers can offer incentives for quick deliveries.

Jeff Dodson is the owner of Dodson Group, a business supply vendor specializing in automotive dealership supplies such as GPS auto tracking devices. Based in Grand Rapids, Michigan, Dodson Group has worked with area auto dealers and businesses to increase sales and lower costs with targeted marketing strategies and competitively-priced supplies. Learn more about Dodson Group at, or browse their auto dealer supply catalog.

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Massage in Bucharest

Recognize it! You’re busy! And so must be! That’s what life is like! But you want more than that, you want to do more for yourself and massage can help. Because massage makes more than a simple relaxation of the mind and body. It keeps your body in shape and gives you enough energy to make you enjoy a longer life better than you do it today.

Massage releases stress. At the moment, stress is a universal evil. Every time you are late, every time you avoid a car in traffic, every time you have trouble working, stress is doing his job. Each time adrenaline increases heart rate and cortisone levels and organs respond to the measure. You will be in a state of nerves and constant agitation.
When there is no release of stress, serious problems such as an upset stomach, hypertension, sleep disturbances, chest pain, or existing illness may worsen.

Some of the changes that may occur are: Anxiety, lack of concentration, depression, permanent fatigue, muscle or bone pain, sexual dysfunction, excessive sleep or insomnia

All these stress-related problems can be diminished and some can be totally eliminated by massage. The researchers concluded that a massage session can lower heart rate and blood pressure, relax your muscles and increase endorphin production. The massage also releases serotonin and dopamine and the result is a general relaxation, both physical and mental.
Our body care must be at the top of the priorities.
By adding the massage to your routine you will look much better and you will be much healthier and relaxed. Massage can improve your vitality and mood. Massage can prepare for a long and beautiful life.

Our masseuses personalize each massage session according to the needs of the individual.
Our massage parlors offer a variety of relaxation styles and techniques to help you. Apart from relaxing, massage can be a powerful ally in reducing pain, increasing energy levels, improving mental and physical performance

We recommend : HotAngels , VipZone , JadePalace , ThaiPassion

After a massage session, you will see how the mental prospects are enriched, the body allows easier handling, better pressure resistance, relaxation and mental alertness, calm and creative thinking.
When you have the impression or force yourself to stay straight, your body is not actually aligned properly. Not only does the posture look bad, but it forces some of the muscles to go muddy all day, while others become weaker. After a long time, the incorrect position may cause other drops. For example, internal organs press on what affects digestion, breathing ability is also diminished, which means that much less blood and oxygen reaches the brain and hence all sorts of other complications.

Massage allows you to return your body to the track. Allowing the body to make healthy and accurate movements is one of the greatest benefits of massage. Massage can relax and restore muscles injured by bad posture, allowing the body to position itself in a natural, painless position.
Apart from posture, there is also anxiety. One of the signs of anxiety and stress can also be heavy breathing. When the body begins to breathe too little and deeply instead of breathing at a natural rithm, it is impossible for one to relax. One reason may also be that the chest muscles and the abdomen get tightened and the air gets harder.

Massage plays an important role in learning the body how to relax and how to improve breathing. Respiratory problems such as allergies, sinuses, asthma or bronchitis are a group of conditions that can benefit from massage. In fact, massage can have a positive impact on respiratory function.

Many of the muscles in the front and back of the upper part of the body are breathing accessory. When these muscles are tight and shorten they can block normal breathing and interrupt effective breathing natural rithm. Massage techniques for stretching and relaxing these muscles improves breathing function and breathability. Massage leads to an opening of the chest as well as structural alignment and nerve dilatation that are required for optimal pulmonary function. A good way to treat respiratory problems with massage is the taping made in Swedish massage. When done on the back, along with vibrations, it can detach the mucus from the lungs and can clean the airways for better later function.

Massage not only relaxes muscles, but helps people become aware of daily stress levels. Once the body recognizes what really means relaxation, the mind can rest easily relax before the stress becomes cornice and harmful. This will help you enjoy a balanced life. Massage controls breathing, allows the mind to re-create relaxation before the occurrence of chronic and harmful stress and increases the level of energy.